It used to be that the idea of a website was to somehow impress our clients and give them the big “song and dance” show. I’m sure you all remember and some of you actually still think that Flash intros are awsome. Ya, ok. SKIP… We then somehow turned to this chaotic world of “over the top” information overload called way too much content. You see, we still have to somehow empower our brand, capture our audience and ultimately do one thing. We need to get client/prospect to contact us right? I’m sure that most of you readers are either selling widgets or services and the idea of selling clients acorss your product line, cross sell and upsell sounds great right? Well, this sounds more like an assembly line than a branding strategy. Your customers are people not widgets.

Your customers are real people, with real problems and your proposed product or solution is going to help them, stop thinking like an assembly line and perhaps the customer will stop rebelling. People have stopped paying attention to ads. I think if the stage is set right, you can get people to tune back in. It has to do with a little magic called strategic branding and innovative customer experiences. If you can make poeple’s lives easier, better or richer. You win. They win.

Your website should not be just another channel for polished messages, but rather a place to engage people. We see everyday sites that go on forever about this and that, and really the end user is just skimming and looking for those valuable key points. More….to come….

The anti-IE6 squad seems to have been gathering some momentum lately; 37Signals announced that they are phasing out support of the aged web browser, as well as Facebook and MobileMe. Even a website has been constructed, IE Death March, to revolt against the web browser and highlight websites that no longer support it.

Of course from a developers point of view, IE6 has been nothing more than a sheer nightmare for coding. While most of us are using modern day browsers like Firefox and even IE7 and I mean why shouldn’t we? These new browsers are in my opinion faster, have more features and for the most part safer than this old clunker called ie6. There lots of problems with ie6, too many to mention in this post, although I think users should have a choice. However I do encourage everyone I speak too about the modern day browsers to at least give them a chance.  People must know that there are coders, designers and web developers out there having to deal with issues that these so called browsers have and the limitations and threats they have.

Microsoft will soon release the beast called IE8 to the masses soon, what will it bring? What new issues or what new problems will it solve? Who knows, all I know is at least they are all at least have some form of understanding for web standards and that is good. As for me, well it’s still IE7, but Firefox is growing on me.

Yes, it’s true the new Google Browser is here and available as a BETA download to the public. My first impression…Not bad, I see a bright future for this thing. Watch out Microsoft, Google is on the war path now. As far as comments go, not much for now. I’d like to play with it and see how using it feels like. You can download it here: http://www.google.com/chrome