Entertain them.

In about 15 seconds (or less), your viewers are going to decide whether they are enjoying the video or not and experts tell us that 20% of viewers won't stay longer than 10 seconds if you don't have their attention. How do you make those 10-15 seconds count? Get to the heart of your message or at least spark their curiosity by asking a question or providing a teaser of what they are in store for, should they choose to stay and watch more. Don't be afraid to make them laugh or tug at their heart strings. This is your opportunity to show them a more human side of your business.

Educate them. 

Viewers remember videos that made them laugh, cry or learn something. Teaching your potential customers is a great way to demonstrate that you are an expert and leader in your industry. This is also a perfect opportunity to showcase your quality, business culture, processes, and even invite your viewers to get to know you better. Since approximately 65% of your audience are visual learners, you can also use video to replace content in some cases and make it easy for your customers to understand a product, service, process or concept. Positioning yourself as an expert in your field, with the use of video marketing, adds value to your business and is a powerful tool for supporting your other online digital marketing goals.

Engage them.

One of the best ways to engage your visitors is to entrigue them with an entertaining, or educational video on your website. Videos are great tools to use across all your social media platforms to drive traffic back to your website. This increased your opportunity to convert visitors and viewers into paying customers. We will help you optimize your videos for SEO so that your videos rank in search engines on their own, with the use of strategic and relevant keywords, titles, tags, descriptions and enabled embedding. (Google loves this.) If video marketing is not your thing, but you see the value in it, Silentblast can help you get started, and capitalize on this smart and effective digital marketing strategy.